Conversions
Build a conversion funnel
Compare two ordered goals to see the next step visitors complete.
What it is
A funnel compares two active goals in order. It helps you understand whether visitors who complete the first action also complete the next one.
Why use it
Use a funnel when one action naturally follows another, such as viewing pricing before completing a signup.
Before you start
- Create and activate the two goals you want to compare.
- Choose goals that happen within the same visitor journey. Cookie-free measurement supports completion windows up to one day.
How to use it
- 1
Open Funnels
From the site settings, open Funnels and choose Create funnel.
Product screenshot placeholderSite settings - Funnels
Capture focus: Two ordered goals and completion window
1First goal2Second goal3WindowReplace this slot with the matching production surface and numbered callouts before publishing. - 2
Set the first and second goals
Choose the two active goals in the order visitors should complete them.
- 3
Choose the completion window
Select 1 hour, 6 hours or 1 day. Use the shortest window that matches the journey you are measuring.
- 4
Review and maintain the funnel
Review results, then edit, pause, resume or delete the funnel as the website journey changes.
What to expect
Funnels currently have two steps
Funnels measure two ordered active goals. They do not support longer or cross-day journeys.
A window changes the question
A one-hour window answers a different question from a one-day window. Keep the setting stable when you compare results over time.
Useful ways to apply this
Signup journey
Compare a pricing-page goal with a completed-signup goal.
Lead journey
Compare a contact-form start event with a completed-submission event.